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CINCINNATI -- Coming off a big showing at the Bunbury Music Festival, Cincinnati’s Christian Moerlein Brewing Company is set to be the local beer partner of the MidPoint Music Festival.
The 13th running of the festival will return to downtown Cincinnati and Over-the-Rhine Sept. 25-27. Some of the biggest headliners include The Afghan Whigs, Chromeo and OK Go.
"MidPoint is all about enjoying a fantastic experience with live music in the city. Christian Moerlein is excited to add to that with our award winning craft beer and our brewery as a unique venue,” Christian Moerlein owner and chief executive office Greg Hardman said via a release.
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A love of music goes back many years for Hardman. In the past, CMBC has also honored Cincinnati’s music heritage with the Saengerfest Maibock beer, (it pays homage to the city’s choral tradition,) the new LumenoCity ale , and a tribute beer to famed Cincinnati conductor Erich Kunzel.
“My love of music comes from a 1994 sponsorship of the New Music Seminar in NYC with a German beer company. We set up bar promotions in over 40 venues over a two-week period. I had the opportunity to run a beer promo at CBGB’s, meet Joey Ramone, see Run DMC play, watch an unsigned artist by the name of Lisa Loeb play her hit single ‘Stay’ all in one night. The other part of the two weeks was just as insane,” Hardman said.
Hardman said the Bunbury partnership tied in particularly well with their desired demographic and that the response “met expectations” during the festival.
The partnership with MidPoint means Christian Moerlein will have two stages featuring acts such as Panda Bear, Tycho and The Raveonettes.
The Christian Moerlein outdoor event stage will take the place of the former Grammer’s stage. MidPoint had hosted a stage at Grammer’s since 2009. The CMBC stage will be at the company’s Over-the-Rhine brewery at 1621 Moore St. The other stage will be inside the brewery where Bockfest hall is held.
Christian Moerlein isn’t a stranger to hosting events at the brewery. It’s been used for years as the main venue for Bockfest.
“Our festival has a tradition of promoting Cincinnati originals, whether that be through our music pioneers or our urban culture,” MidPoint artistic director Dan McCabe said via a release. “Christian Moerlein only strengthens that tradition, as they’ve been a leader in America’s craft beer resurgence since the early 80s. Cincinnati music fans love Cincinnati beer.”
The beer lineup from CMBC this year includes: Hell Town Rye-OT, Zeppelin Bavarian Pale Ale, Over-the-Rhine Ale, Northern Liberties IPA and Lager House Helles.
The brewers were particularly happy with this batch of Hell Town Rye-OT and described it as “an American Brown Ale with a flavor amplified by a mix of 18 percent malted rye and dry hopped with a blend of American and New Zealand hops.”
Organizers said the beers will be served at each MidPoint venue.
CMBC spokesman Matthew Feist said the team is made up of big music fans and supporters of the arts.
“The plethora of top-tier arts organizations in our city is perhaps the key point of differentiation that sets Cincinnati apart from nearly everyone else in our region and country,” Feist said.
He said the team is always excited to work with groups such as MidPoint, the Cincinnati Symphony Orchestra and others.
Feist said, “The opportunity to use our networks to help promote these cultural gems is a true honor."
For the latest Cincinnati beer news and entertainment, go to wcpo.com/beer or follow Jesse on Twitter at @wcpojesse .
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