Bunbury Festival: Here's what goes into booking a three-day, 80-band extravaganza

It's about more than simply opening a checkbook

It sounds like a dream job: You have a seven-figure budget at your disposal and the task of hiring your favorite artists to perform at a major summer outdoor rock music festival.

"It's not as easy as you might think," said Ian Bolender, a 30-year-old, lifelong Cincinnatian, who is chiefly responsible for the music you'll hear at the third annual Bunbury Festival, July 11-13. Bolender, in his role as a talent programmer with Nederlander Entertainment, also booked the first Buckle Up country music festival, July 18-20. Both festivals are at Sawyer Point.

"I have a wishlist of about 12 bands I shoot for every year, guilty pleasures I think would be really cool, and I get shot down pretty much by all 12 every year," said Bolender, who on the side runs CincyMusic.com with two siblings. "We always shoot for the moon. If I told you about all the bands we almost got, we'd have some awesome stories."

To learn the inside scoop on filling the Bunbury 2014 lineup, become a WCPO Insider.

 

IF YOU GO

What: Third annual Bunbury Festival

When: Music happens 2 to 11:15 p.m. July 11-13

Where: Sawyer Point/Yeatman's Cove, Cincinnati

Tickets: $65 single day, $145 all three days

Info: bunburyfestival.com

 

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