PEIKEN: Sharpen your eye and pray you aren't taken for a ride when buying 'Book of Mormon' tickets

Resellers asking many times the listed price

online ticket resellers employ a mix of strategies—sophisticated bots, networks of partner web sites and armies of people, from coders to lobbyists—to stay steps ahead of the forces wanting to preserve integrity in the marketplace and keep tickets affordable and available to everyday people.

To continue reading: Subscribe Now or