Barilla pasta CEO: Gays can eat someone else's pasta

The CEO of a popular pasta company is in hot water after anti-gay comments he made on a radio show.

Guido Barilla, president of Barilla pasta, told an Italian radio show Wednesday that “We won’t include gays in our ads, because we like the traditional family," according to a translation from . “If gays don’t like it, they can always eat another brand of pasta. Everyone is free to do what they want, provided it doesn’t bother anyone else.” obtained the audio from the interview and translated his comments to English.

Calls For Boycott

Twitter and Facebook have exploded over the past 24 hours with calls for a Barilla boycott. Rival pasta maker Buitoni even took advantage of the controversy on its Facebook page, saying "at Buitoni's house, there's a place for every one."

Following a flow of outrage on social media around the world, Barilla released a statement to "clarify the intention of his comments."

Company Apologizes, But Damage Is Done

Barilla was forced to backtrack and issue an apology, saying he was sorry if he offended some people.

“With reference to statements made yesterday, I apologize if my words have generated controversy or misunderstanding, or if they have hurt the sensibilities of some people," quotes him as saying. "In the interview I simply wanted to highlight the central role of the woman in the family.”

Read the full story and listen to the audio here (it's in Italian):

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