KFC is using a "special recipe" to promote young love and quell a few cravings.
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What says "young love" better than deep-fried poultry you can wear on your wrist?
At least that's the answer you'll get if you ask the advertising geniuses at KFC.
Just in time for prom season, the Louisville, Ky.-based company has teamed up with florist Nanz & Kraft to create a chicken corsage you can actually wear -- and eat.
Part of its "#HowDoYouKFC?" campaign, the fast-food giant owned by Yum! Brands is marketing the limited promotion by playing to the ridiculousness of young love.
They've even produced a tongue-in-cheek YouTube commercial – complete with stereotypically overbearing parents and cheesy decorations in the school gym – that shows two self-conscious teens finding out that their extra crispy corsage is the "secret recipe" to making their prom experience one to remember.
WATCH THE CHICKEN CORSAGE AD
"Love can be awkward," the description on the video reads. "Make it less awkward by surprising your date with a corsage that will make her eyes light up and her mouth water."
Do you want one yet? It'll cost you $20 (plus shipping and handling) and will require some assembly.
After placing an order online, customers get a $5 KFC gift certificate they can redeem for a drumstick of their choosing to ensure its fresh for the big day. They also get a bed of baby's breath to which they can add the meaty treat.
Sadly, only residents of Louisville get the choice of fresh baby's breath. Out-of-towners have to settle for silk baby's breath.
Don't like the way it turns out? You can always just eat your loses.
Think this idea sounds finger lickin' good? You're not alone. KFC spokesman Rick Maynard said Saturday morning that there had already been 20 orders for the accessory.
The company's Twitter handle has even retweeted a handful of students who've used the corsages as a unique way to land their dream date.
Thank you @kfc for asking me to prom with a chicken corsage. #putawingonit pic.twitter.com/2ozjt2K0Fl— Alyssa (@AlyssaEmelia) April 10, 2014
Thank you @kfc for asking me to prom with a chicken corsage. #putawingonit pic.twitter.com/2ozjt2K0Fl
The following day, another Twitter user tweeted a picture of her date using the chicken corsage to ask her to the dance.
So this happened yesterday.. Got a #promposal with a chicken wing! Best thing ever. Thanks @kfc ! #PutAWingOnIt pic.twitter.com/VJaBiMLJXv— Laura Zembrodt (@LauraZembrodt) April 11, 2014
So this happened yesterday.. Got a #promposal with a chicken wing! Best thing ever. Thanks @kfc ! #PutAWingOnIt pic.twitter.com/VJaBiMLJXv
If you really want one, don't delay.
Only the first 100 orders will be filled and just like the last piece of chicken in the bucket, when they’re gone, they’re gone.