From Greenpeace to PETA: Why activists love to target Procter & Gamble Co.

Change at P&G reverberates, PETA leader explains

P&G is a frequent target of environmental groups, health advocates and animal rights activists for the same reason that Willie Sutton robbed banks – because that’s where the money is. As the world’s largest consumer products company, affecting change at P&G can cause an entire industry to follow.

WCPO Insider offers insight from activists who've engaged the Ivory Empire in a public relations battles.

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